Tetrika

Brand Identity for an Online Educational Platform

BRIEF

The project involved developing a brand identity for Tetrika, one of the top six edTech companies in the school education segment in Russia. The main objective was to create a modern and universal visual identity that would be easily recognizable and understandable to the target audience.

RESULT

The design is inspired by the global fame of the computer game Tetris, which is reflected in the dynamic and playful elements of the logo and other visual components of the brand identity. This style has been successfully integrated into all of the school's media.

TYPE OF WORK

Brand Design

YEAR

2018